In this post, we’re going to walk through putting together a PLR package. As this is only an example, we’re not actually going to write the content but just go through the steps of what would be necessary. Once you’ve actually written the content, the actual steps for putting the PLR package are really quite simple.
Step 1 – Come up with an idea. This is probably the hardest of all the steps. So many people just can’t think of ideas. But remember my article on how to come up with ideas for your business? Well, go back to it and read it again. Sit down with a pen and paper and think about your interests. Research each one and see which ones have a demand on the Internet. You can see this by going to Wordtracker and doing a search for that keyword. You’ll then see how many monthly searches there are. Then of course you want to go to the search engines to see what competition you have. In the case of PLR, I don’t worry too much about the competition part as I will simply rely on good advertising to get the word of my PLR out.
Step 2. Okay, you’ve come up with your idea. For argument’s sake, let’s say you decided to write an ebook series on Internet marketing. There will be about 4 or 5 books in the series. Each one will contain a few methods of Internet advertising. Maybe each book will be about 20 to 30 pages. You decide that a good price point for each individual book is $7 and the 5 books would sell combined for $27.
Step 3. You write your content and put the books together. You then create a sales page for the books.
Step 4. After you have the whole product put together for sale, you then work on what I call the PLR part of the process. You have to sit down and right out each individual right that you are going to include with this package. The reason for that is because if you don’t specify things, people are going to do whatever they want with the package. So in addition to the actual content books, you will need to put together a book that I call my “How To Sell This Package” book. In it, you’ll give some tips for how to promote the package, including setting up the sales page, advertising and so on. You’ll also include the actual rights that they have in the package, just like I showed you in a previous article.
For the purpose of this package, we’re going to give people these rights.
[NO] Can be given away.
[YES] Can be packaged.
[NO] Can be offered as a bonus.
[YES] Can Be Edited Completely and Your Name Put on it.
[NO] Can be broken down into articles
[NO] Can be added to paid membership sites
[NO] Can be offered through auction sites.
[YES] Can sell Resale Rights
[YES] Can sell Master Resale Rights
[YES] Can sell Private Label Rights
Now, notice the last one, Can sell Private Label Rights? You better stipulate in your package that the person can only sell Private Label Rights with the same rights that they received. Meaning, they can’t give the package away, offer as bonus, etc.
Step 5. After you have done all that, the only thing left to do is get your site up on the Internet and start promoting.
A good solid PLR package will probably take about 1 month to put together. If you put a solid package together and sell limited rights to X number of people, you can probably sell each package for a nice chunk of change. In this example, I’ve decided that I’m only selling 50 of these for $197 each. That’s a total profit of $9850. Even if you sold the package for $97 each, that’s still a nice chunk of change. If you put just one of these packages together a month, this is a yearly income of about $60,000.
Like I said, Private Label Rights are extremely powerful and can make you a lot of money, if you have a good imagination and you’re willing to work very hard to put something like this together.
