The downside of PLR articles is that these series of articles that you purchase are not unique, since these are often sold to several individuals, although the numbers of articles sold are limited.
However, because you are permitted to alter the articles’ content, you have the capability to make the articles unique, and even arrange it in a very different manner and tone that will result to be an original piece.
Simply put, if you have a smart thing with words and the talent for writing, the outcome of the article that you will sell is totally different from everyone else’s and instead of competing with some 400 other individuals who have the very same “Private Label Rights” as yours, by simply changing the content, rearranging the chapters, adding new sections, deleting some irrelevant paragraphs, constructing a catchy title, changing the author’s name into yours, then you have an original article.