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The cons to this kind of Resale Rights package are just as many.

Because you don’t have to set up your own site and get a sales page supplied by the owner, you basically blend in with everybody else. When somebody sees your page, it is virtually the same as everybody else’s. You don’t stand out in the crowd. In a saturated market, this sometimes makes it very hard to get sales. Plus, if the affiliate program works on a cookie based system, many times you’ll end up losing a sale because some users don’t have cookies enabled in their browser.

Another problem with basic resale rights packages is that because you don’t have to support the product, that means you also have no control over any changes to the product. If the owner makes a change that adversely affects conversion percentage, you are going to suffer and that is totally out of your control.

Also, because you are an affiliate of this product, the price that the owner charges is out of your control as well. Just recently the Rich Jerk lowered his book price from $47 to $9. This really hurt affiliates big time. So you need to keep this in mind when promoting a basic resale rights package.

What about a Master Resale Rights package? What are the pros and cons to that?

The pros to a Master Resale Rights package are as follows:

For starters, you can usually sell the package for whatever you like, unless it is specifically stated in the rights that the package cannot be given away and the price cannot be changed. In most cases they will allow price changes but not allow you to give the product away for nothing. In this way, you can lower the price to a point where you are undercutting your competition.

Another good thing is that you get your own sales page that you can change to fit the new price. So this page will somewhat stand out from a basic rights package as you’ll have your own domain and also be able to make modifications to the sales page as you see fit.

Also, with these packages, you don’t have to worry about affiliate commissions. You make your money from direct sales of the package either to your PayPal account, private merchant account or whatever payment processor you want to use. This way you don’t have to worry about the vendor changing the price or commission percentage on you in a flash.