Before you buy, make sure you have an inkling of where you can sell your PLR. If you have a list in the self-help niche then a nice PLR package on time management or relaxation techniques might fit very very well alongside your existing products.

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If however you have a list of people interested in weight loss products you might not get very far with a PLR package titled ’1001 chocolate recipes).

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The first, and most common way to do this is to give the buyer a lot of extras. Maybe you’re selling your package on Internet marketing. One thing you could do is maybe offer a couple of extra books. Maybe one of them could be on sales copy, since writing good sales copy is important to being able to sell anything. You could also maybe include a book on affiliate marketing. The more extras you give them, the greater the value of your package.

Another thing you can do, and this is a little more difficult, is to get people to give you testimonials for your package. When other people recommend something, this usually gives the buyer an added bit of assurance that what he is getting has real value. Now, if you can actually get some of the big names in marketing to give you a testimonial, that would really be a feather in your cap. This isn’t always easy to do, as many of these big names are very busy people. But if you approach them the right way, which includes sending them your product to look over and a very professional letter (remember the article on JVs?) there is no reason why you can’t get at least a couple of testimonials. Each one you get provides more value for your product.

And then of course, there is the actual appearance of the product itself. Did you ever notice whenever you go to a sales page to buy something that there is always this really nice photo of a real hard cover book? Now, we all know that these aren’t really hard cover books and all that is, is just a photo. But that photo gives the buyer the impression that what they are buying is real and not just some electrons floating in cyberspace waiting to become bits and bytes on their hard drive. This is why all the most successful sales pages have ebook cover graphics. This also, believe it or not, adds value to your package.

By doing the above things alone, you can substantially add to the value of your PLR package, thus making it more attractive for people to buy and to sell for you. Remember, sometimes it’s not so much what the actual product is, though you don’t want to put out junk, but what people perceive the product to be. Extras, testimonials and nice ebook covers only add to that perception.

Step 1 – Come up with an idea. This is probably the hardest of all the steps. So many people just can’t think of ideas. But remember my article on how to come up with ideas for your business? Well, go back to it and read it again. Sit down with a pen and paper and think about your interests. Research each one and see which ones have a demand on the Internet. You can see this by going to Wordtracker and doing a search for that keyword. You’ll then see how many monthly searches there are. Then of course you want to go to the search engines to see what competition you have. In the case of PLR, I don’t worry too much about the competition part as I will simply rely on good advertising to get the word of my PLR out.

Step 2. Okay, you’ve come up with your idea. For argument’s sake, let’s say you decided to write an ebook series on Internet marketing. There will be about 4 or 5 books in the series. Each one will contain a few methods of Internet advertising. Maybe each book will be about 20 to 30 pages. You decide that a good price point for each individual book is $7 and the 5 books would sell combined for $27.

Step 3. You write your content and put the books together. You then create a sales page for the books.

Step 4. After you have the whole product put together for sale, you then work on what I call the PLR part of the process. You have to sit down and right out each individual right that you are going to include with this package. The reason for that is because if you don’t specify things, people are going to do whatever they want with the package. So in addition to the actual content books, you will need to put together a book that I call my “How To Sell This Package” book. In it, you’ll give some tips for how to promote the package, including setting up the sales page, advertising and so on. You’ll also include the actual rights that they have in the package, just like I showed you in a previous article.

For the purpose of this package, we’re going to give people these rights.

[NO] Can be given away.
[YES] Can be packaged.
[NO] Can be offered as a bonus.
[YES] Can Be Edited Completely and Your Name Put on it.
[NO] Can be broken down into articles
[NO] Can be added to paid membership sites
[NO] Can be offered through auction sites.
[YES] Can sell Resale Rights
[YES] Can sell Master Resale Rights
[YES] Can sell Private Label Rights

Now, notice the last one, Can sell Private Label Rights? You better stipulate in your package that the person can only sell Private Label Rights with the same rights that they received. Meaning, they can’t give the package away, offer as bonus, etc.

Step 5. After you have done all that, the only thing left to do is get your site up on the Internet and start promoting.

A good solid PLR package will probably take about 1 month to put together. If you put a solid package together and sell limited rights to X number of people, you can probably sell each package for a nice chunk of change. In this example, I’ve decided that I’m only selling 50 of these for $197 each. That’s a total profit of $9850. Even if you sold the package for $97 each, that’s still a nice chunk of change. If you put just one of these packages together a month, this is a yearly income of about $60,000.

Like I said, Private Label Rights are extremely powerful and can make you a lot of money, if you have a good imagination and you’re willing to work very hard to put something like this together.