The cons to this kind of Resale Rights package are just as many.

Because you don’t have to set up your own site and get a sales page supplied by the owner, you basically blend in with everybody else. When somebody sees your page, it is virtually the same as everybody else’s. You don’t stand out in the crowd. In a saturated market, this sometimes makes it very hard to get sales. Plus, if the affiliate program works on a cookie based system, many times you’ll end up losing a sale because some users don’t have cookies enabled in their browser.

Another problem with basic resale rights packages is that because you don’t have to support the product, that means you also have no control over any changes to the product. If the owner makes a change that adversely affects conversion percentage, you are going to suffer and that is totally out of your control.

Also, because you are an affiliate of this product, the price that the owner charges is out of your control as well. Just recently the Rich Jerk lowered his book price from $47 to $9. This really hurt affiliates big time. So you need to keep this in mind when promoting a basic resale rights package.

What about a Master Resale Rights package? What are the pros and cons to that?

The pros to a Master Resale Rights package are as follows:

For starters, you can usually sell the package for whatever you like, unless it is specifically stated in the rights that the package cannot be given away and the price cannot be changed. In most cases they will allow price changes but not allow you to give the product away for nothing. In this way, you can lower the price to a point where you are undercutting your competition.

Another good thing is that you get your own sales page that you can change to fit the new price. So this page will somewhat stand out from a basic rights package as you’ll have your own domain and also be able to make modifications to the sales page as you see fit.

Also, with these packages, you don’t have to worry about affiliate commissions. You make your money from direct sales of the package either to your PayPal account, private merchant account or whatever payment processor you want to use. This way you don’t have to worry about the vendor changing the price or commission percentage on you in a flash.

With your basic resale rights package you pretty much are acting as an affiliate and that’s all. You can’t change the package in any way. All you can do is sell it. That’s it.

The pros to this kind of package are many.

For starters, you don’t have to worry about setting up a web site. In most cases with simple resale rights, the owner of the product will give you your own web site to sell the product with. In the case of Clickbank products, you just plug in the URL of the hoplink and you’re done. After that, it’s just a matter of promotion.

Another benefit of basic resale rights is that you don’t have to worry about supporting the product. If a buyer has a question about the product that you can’t answer, just have them write to the owner. Naturally, you try to help them as much as you can, but if it’s a matter that is out of your control or something you have limited or no knowledge of, just forward the problem to the owner of the product.

Another benefit of most resale rights packages is that in order to be an affiliate for them, you don’t have to buy them yourself. Sure, it helps if you did so you could know what you’re talking about, but this isn’t a requirement. You can just sign up to be an affiliate and earn commissions from the sale without having to shell out any money for them.

How to profit from Basic Resale Rights

Signed up with Clickbank and received your hoplink, you can then go out and promote the book. Since you have only simple resell rights, all you can do is sell the book. You can’t offer people any rights to sell the book themselves. They have to do that through the vendor or through the vendor’s affiliate program. You also can’t modify the book in any manner shape or form. Plus, you can’t sell the book for any more or less than the listed sale price. You also can’t tell customers that they can do anything they like with the book.

While you’re thinking that this kind of puts everybody in the same boat who promotes a simple resale rights product, it doesn’t. Why? Because there is something that you can do to set yourself apart from anybody else who sells the same product.

While you can’t make any changes at all to the product you are selling or give away any rights along with it, there is something you can do. Somewhere on that dusty old hard drive of yours there has to be something that you own rights to. Maybe it’s your own product. Maybe it’s a product you bought that gives you the right to sell it or give it away. If so, this is what you do and it’s what I do. It makes a big difference in sales.

Offer bonuses.

Tell people in your ads that if they purchase the product you’re promoting, as a bonus, you’ll send them your book on, whatever. Just tell them to send you their receipt. Trust me, this is a great way to make some extra sales.

Simple resale rights may have a lot of restrictions tied to them. That doesn’t mean you can’t turn a resale rights product into a profitable venture for yourself.